We are seeing this reflected in consumption on platform,” says Safiya Lambie-Knight, Artist & Label Partnerships Lead at Spotify for the U.K. “Streaming allows the audience to decide exactly what they want to listen to and when. Rap UK has even become the region’s biggest export playlist for U.K. New playlists, like Just Dropped, are also increasing in prominence week after week, and the biggest episodes of the Who We Be TALKS_ podcast continue to be ones featuring drill and rap artists. hip-hop playlists like Who We Be and Rap UK, which have been two of the top three playlists in the country since they each launched. Its journey is a strong reflection of the story of drill in the industry as a whole.ĭrill has long been a feature on U.K. rap and hip-hop playlists, then started traversing the globe as a cross-continental remix. This song, which emanated from Spotify’s U.K. drill track to be featured on Spotify’s global Today’s Top Hits playlist.

for several years-a staggering 442% listening share increase since 2017-2021 has taken it to a new level, complete with prominent features on Spotify playlists, a runaway global hit single, and increased presence in the U.K.’s annual BRIT Awards. Though the trap sub-genre has been rising in the U.K. As it spreads, it takes root in different languages and locations, making it even more accessible. The trap sub-genre’s share of listening has grown 351% on Spotify since 2017 across Europe, Australia, and Africa, and especially in cities and countries where listeners can relate to the genre’s unfiltered themes, booming sound, and direct lyrics. drill has dug a space for itself on Spotify-and across the global music industry at large.

Spotify playlist names rap